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| 2007 |
| 18/8/2004 |
| LIVING SMART |
| Oregon Scientific is launching a new corporate identity and new brand positioning for its consumer electronic products which range from weather stations, radio controlled projection clocks, MP3 players, telecoms and digital cameras to health and fitness equipment and early learning products.
The move follows expansion and development of the company’s product portfolio to reflect modern lifestyles and consumer needs. Oregon Scientific is known for all-round excellence in consumer electronics: in design, innovation, in quality and in functionality. These attributes will remain a fundamental part of the company’s ethos, but what will become evident, through product innovation is how they address the demands of modern living in order to help us to work rest and play smarter.
The frenetic pace of day-to-day living, the constant rush to get to work, busy daily schedules without a break – we have all become caught up in endless activity which eats increasingly into our entertainment and relaxation time. And we all know that all work and no play makes Jack a dull boy…
Oregon Scientific’s goal is to provide practical solutions for simplifying and making our full daily routine more fulfilling and rewarding. For example, with Oregon’s entry into MP3 players
this month we gain the world’s smallest and first waterproof products with LCD screens, that are small and robust enough to use while you work out, even if you’re swimming or just commuting to the office.
Similarly, with the new TP380 2 way radios, Oregon is adding a new dimension to meet communication needs where mobile phone technology simply isn’t practical, possible or economical. These radios can be used up the side of a mountain to keep in contact with fellow skiers or climbers to using them around the home as baby monitors or keeping in touch with the children.
Following in early 2005 is the launch of a new sophisticated home AV entertainment system with contemporary style and cutting edge technology that includes a full home theatre system and wireless speakers for music without cables where you want it in the home.
The corporate identity will feature a distinctive new “waves” logo which will appear on packaging, point of sale, website, product and other marketing collateral for all products, bringing consistency and recognition of the technological and design excellence which is at the heart of each product innovation.
It’s not only time that changes! To celebrate the new brand positioning, for a three month period, Oregon Scientific will be producing a celebration model radio controlled projection clock, RM338SPU , in exclusive dark grey, incorporating the new logo (R.R.P £14.99). The celebration model is certain to prove attractive to the style-conscious consumer, particularly those “early adopters” for whom Oregon Scientific’s innovative products have always been “must-have” purchases.
Says Paul Molyneux, managing director, “If we can make products which leave you thinking ‘why didn’t I get one of these before?’ And really add value to the consumer then we’ve done our job properly. This new identity and brand repositioning is evolutionary, not revolutionary and is firmly rooted in product application and benefit. It builds on the company’s superb reputation of offering excellence and innovation right across the broad spectrum of consumer electronics with products which will help people live their busy lives in a more fulfilling way. The brand has come a long way since it’s first lcd radio alarm clock in 1977 and this new identity will herald a fresh new era for the company”.
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