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| 2007 |
| 4/4/2005 |
| OREGON SCIENTIFIC HELPS KEEP YOUR KIDS SAFE IN THE SUN |
| With the recent frightening announcement from Cancer Research UK that melanoma (skin cancer) rates are on course to treble in the next 30 years – and that children are three times as likely to get the deadliest form of skin cancer than their grandparents – it’s clear that we all need to take action to help reduce our risks.
As well as making lifestyle changes such as staying in the shade between 11am and 3pm , always using factor 15 sunscreen and taking extra care with children*, there are now products available that can help alert you to dangerous UV levels.
The most simple-to-use of these new kinds of devices are the latest LCD electronic weather stations from Oregon Scientific. These sophisticated weather forecasting units come with special UV detectors which tell you the maximum time you can stay out, based on your own personal skin type.
All you have to do is input your skin profile and other factors such as the level of sun protection factor you use and the weather station will calculate, based on the existing UV rays in the environment, what your “safe sun” time should be.
The weather stations also provide vital weather forecast information. By letting you know what the weather will be like later, or even the following day, you can prepare yourself with the right sunscreen, hat and clothes to stop you burning on your day out.
Each product has a clear, back-lit display and shows weather forecasts via animated, easy-to-read weather symbols. It’s so easy to use that you’re giving yourself the best chance you can to get a little extra protection from sun damage.
The Oregon Scientific UV Sensor weather stations are priced from £89.99 for a slimline portrait-style LCD model with UV sensor as an optional extra to £149.99 for the talking weather forecaster which will alert you via an audible alarm when UV levels reach danger levels.
Oregon Scientific welcomes any moves to encourage consumers to adopt a more Smart Living approach. The company’s philosophy is based on the Smart Living concept – to provide consumers with products with clever and useful features that will genuinely enhance their lives. And a weather station with UV alerts is surely a smart way forward in the call to action to help ourselves minimise the risks of potentially fatal sun damage.
* As advised in Cancer Research UK SunSmart campaign 2005
For details on stocking Oregon products call 0871 222 1966 or visit www.oregonscientific.co.uk
- Ends-
For further information, please contact:
Hannah Shepherd/Laura Wilkinson/Charlotte Priest
Trilogy Communications
T: 0207 581 9255
F: 020 7584 6960
E: laura@trilogycomms.co.uk
Hi-Res Photographs: For 300 dpi photographs please visit Oregon Scientific’s image library at http://library.oregonscientific.co.uk
Username: oregon images
Password: oregon.unit1
About Oregon Scientific Developers of Smart Living
Oregon Scientific, the retail brand for Integrated Display Technology Group (IDT), is based in Hong Kong. It creates consumer electronics products that enhance and convenience peoples lives. Today the pioneering global technology company employs over 10,000 people and distributes its products around the world.
Oregon Scientific has developed a reputation of bringing world firsts to the consumer market. These include the first LCD projection clock in 1980, the first electronic weather station in 1990 and the slimmest digital camera at 6mm in 2000.
Its cutting edge user friendly products combine innovation with style and are renowned for excellence in design and quality. Maintaining its position at the forefront of innovative style and technological precision has seen the company collaborate with leading designers, brands and athletes, such as Philippe Starck, Ferrari and Olympic triathlete Tim Don.
The multi award-winning product line-up includes: radio controlled and projection clocks, weather stations, sport watches, stop watches, heart rate monitors, pedometers, scales, digital stills and video cameras, voice recorders, MP3 players, DECT phones and 2-way radios, and children’s learning products which include ‘mini’ PCs and laptops.
For further information about Oregon Scientific please visit: www.oregonscientific.co.uk
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